Why Timing Matters When You Sell Your Business
When you’re selling your business, countless factors influence the success of the sale. Timing is one of the most important.
Many business owners hear “timing” and immediately think of timing the market. That’s part of it, but the market shouldn’t be the only thing you consider when selling your company. Here’s a look at three important factors determining the timing of your sale — and why they matter.
Your Overall Energy and Motivation to Sell
If you’re thinking about selling your business, you’re probably examining your financials and your company’s overall performance. You may have already contacted business brokers to ask about valuations. But have you taken a look at yourself? If you’re feeling overwhelmed, tired, and burned out, you may not have the focus and energy needed to navigate a sale.
If you are an owner-operator or are otherwise an essential part of your company’s daily affairs, running the business while simultaneously trying to negotiate a sale can easily start to feel like having two (very demanding) jobs.
Working with a broker to sell your business can take some of the stress off, but don’t make the mistake of thinking that working with a broker means you can be completely hands-off.
Your Company’s Performance
Ideally, you’ll sell your business when it’s in a period of growth. If you’re in the midst of an upward trajectory, your company may still command a respectable price in a sluggish market. On the other hand, if your business shows no growth (or even worse, if it’s started to decline), you might struggle to sell it even when the market is hot.
Getting the timing right when it comes to business performance is harder than it sounds. That’s because many business owners try to push their company to peak performance before they sell.
It’s an understandable impulse. However, if you wait until your company is performing as well as it possibly can, that means you’ll be selling when your business has plateaued. It’s best to sell during a growth phase before you hit that plateau.
The Market
“The market” is a nebulous term, but in the context of selling a business, it usually refers to some or all of the following:
Current interest rates
Specific trends in your industry
Overall market sentiment and economic confidence
Competition among buyers
Analyzing multiple facets of the market can be difficult and confusing. Taking the market into consideration is important, but don’t make the mistake of waiting for the perfect market conditions to sell. That “perfect” time may never come, and you may miss outstanding sales opportunities in the process.
Is It Time to Sell Your Business?
Many business owners get stuck waiting for the very best time to sell their companies. Business brokers can look at your business, assess market conditions, and help you pick the right time to put your company on the market. Getting the timing right can be tricky, but you don’t have to decide when to pull the trigger on your own.