Understanding the Tax Implications When You Sell Your Business
Building a successful business takes hard work, and you want to get the maximum benefit when you’re ready to sell. Understanding the tax implications of a business sale can help you do that.
You can get hit by a few taxes depending on the type of sale, the ownership structure of your business, and your financial circumstances. However, the capital gains tax is the primary tax of concern.
How a Capital Gains Tax Impacts Selling Your Business
When you sell an asset, you pay a capital gains tax on the profit of the sale. A business is no different. When you sell your business, you may have to pay capital gains taxes if you show a profit from the difference between the sale price and the basis, or what you paid to acquire and improve your company.
Your capital gain could be huge, so the consideration you give to taxes can significantly impact how much money you walk away with. If you have owned your business for less than a year and sell, the short-term capital gain is taxed as regular income. A business owned longer than a year and sold is taxed as a long-term capital gain with tax rates of 0 percent, 15 percent, and 20 percent, depending on your income and filing status.
If your basis was $100,000 to start your business and you owned it for five years, a sale for $5 million would give you a capital gain of $4.9 million. At a capital gains tax rate of 20 percent, you would pocket $3.92 million.
Depending on where you live, you might also have to pay a state income tax. Business brokers can pull together a team of professionals, including a tax accountant, to build tax strategies to help you mitigate taxes from selling your business.
The Structure of Your Business Matters
The business structure you have impacts how taxes are paid. Your business might have one of the following structures:
Limited Liability Company (LLC)
Partnership
S Corporation
C Corporation
Taxes are a pass-through for the owners of LLCs, partnerships, and S corporations. That means you pay the taxes from the sale of a business. However, taxes on the sale of a C corporation get more complicated.
The Type of Sale
Selling your business can happen in two ways: an asset sale or a stock sale. As an LLC, partnership, or S corporation, you typically will not incur additional taxes on the sale of assets. However, when selling assets as a C corporation, you could be taxed twice — at the corporate and shareholder levels.
You can avoid that by selling the stock of the company. However, most buyers prefer to buy assets because they can deduct the cost of buying your company.
Tax Considerations Before You Sell Your Business
The terms of your deal can also determine the taxes you pay.
Cash at Closing: You receive cash at closing
Earn Out: The buyer pays some cash at closing, but the rest over time
Equity Rollover: You receive cash for some stock, but hold on to some
Seller’s Note: You allow the buyer to pay over time with interest
Taking cash at closing gives you the biggest capital gains tax hit, although your risk increases with the other terms.
Plan for Taxes Before You Sell
To keep as much of your business sale proceeds as possible, consider adding tax planning long before you sell your business. Business brokers can guide you in preparing for the tax implications of selling your business.
How to Determine the Value of Your Business
Whether you’re trying to attract investors or sell your business, knowing the value of your business is critical to its success. However, many small and medium business owners admit to not knowing the value of their enterprise.
Running your business without knowing its true worth can leave you at a disadvantage when someone inquires about buying your business. It can also cause you to miss out on growth opportunities.
For business owners, it can be easy to get caught up in day-to-day operations or simply not want to pay for a business valuation. However, working with business brokers can deliver a business valuation to help you get the most out of your business now and in the future.
What Is a Business Valuation?
A business valuation is the process of determining the economic worth of a company. It evaluates such key factors as financial performance, tangible and intangible assets, growth potential, and market conditions.
When selling your business, a proper business valuation can ensure you’re not leaving money on the table or you don’t have an overblown idea of your company’s value. Understanding how much your business is worth can also help you target growth, land a bank loan, attract investors, or plan your exit.
3 Common Types of Business Valuations
Every business is different, and you can — and should — evaluate a business in many ways. Taking different approaches to how much your business is worth can provide you with a range of its true value and demonstrate to others that you’ve done your homework.
Here are three common types of business valuations:
1. Asset-Based
Consider this approach if your business has significant assets. Total your tangible assets (property, machinery, and inventory) and intangible assets (brand, customer loyalty, goodwill, and patents), and subtract your liabilities.
2. Market-Based
This method compares your business to other businesses of comparable size, performance, and industry that have recently been sold.
3. Income-Based
If your business has strong potential for growth, an income-based valuation might be best. It focuses on the business’s ability to generate profits in the future. You can use a capitalization factor to project potential profits based on past earnings or determine a value based on discounted future earnings.
Earnings multiples is another common approach that applies a multiple to earnings, such as net income or EBITDA (earnings before interest, taxes, depreciation, and amortization). Other key factors include growth potential, your management team, and industry trends.
How to Value Your Business
Consider these steps to arrive at a sound business valuation:
Determine the reason for the valuation
Gather your financial records
Pick your valuation methods
Apply the methods
Consider key factors of your business
Compare the results of the valuation methods
Business brokers with deep and broad knowledge and experience in small and medium businesses can help you arrive at a proper valuation for your business.
A Business Valuation Is Critical to Your Business
Whether you want to sell your business, find investors, or improve your operations, knowing the true worth of your business is as crucial to its success as staying on top of the day-to-day operations.
Partner With Leading Business Brokers for Successful Sales
When the owner of a small to medium-sized business decides it’s time to sell, many factors and conditions come into play. Navigating through all the ins and outs of a deal requires a dependable support team.
That’s where business brokers come in. They facilitate the details to make sure both sides of the transaction get a fair deal. Here’s what business brokers oversee and how they can help.
Experienced Intermediaries
Business brokers are facilitators and negotiators in the sale of businesses. They play several roles throughout the process: evaluating the business, planning marketing efforts, finding potential buyers, and finalizing sale terms.
Business brokers provide valuable expertise in selling your business. They prepare legal paperwork, outline tax implications, manage regulatory compliance, and build extensive networks. They can even recommend and initiate alternative financing options to complete sales.
Without a business broker for a partner, the owner must take over all the details of selling their business. That’s a major time investment on top of routine business responsibilities. The owner might overlook or misunderstand the finer steps in business valuation, marketing, and negotiations. With a business broker in your corner, you can feel assured no detail is passed over.
Benefits of Using a Business Broker
Using a business broker for selling your business brings some built-in advantages.
Expertise and Experience
Business brokers have specialized knowledge in their field — navigating complex business sales is their full-time job. The best of them have successful track records in structuring deals that benefit both buyers and sellers.
Saved Time
Even when a business owner decides to sell, they still have work responsibilities to fulfill: keeping their business operational, managing employees, and meeting other obligations. A business broker handles much of the transaction process, leaving the owner time to keep the business running.
Access to Buyer Networks
Business brokers stay connected to extensive networks of credible buyers and sellers they’ve worked with. This makes the process of finding a potential buyer much more streamlined.
Maximized Value
Even if you know how much you’ve spent to get and build your business, a broker can find unexpected areas that can add to its total value. A business broker can also suggest ways to grow value even if your business is already on the market.
What to Look For in a Business Broker
If you’re gearing up to sell your business, here are a few characteristics that make a business brokerage a solid transactional partner:
A long track record of success with buyers and sellers
A strong reputation of trust in the business community
Specialized experience in your particular industry
Strong skills in communication, transparency, and ethics
Proven ability to manage complex and fluid transactions
Talk to others in your local or regional business community who have worked with business brokers to find one who will work for you.
Make a Difference With the Right Partner
Business brokers may do all their work behind the scenes, but their responsibilities are crucial. The right one can help you move on to your next chapter after a smooth, successful sale.
Achieve Seamless Transition When You Sell Your Business
There is more to selling a business than simply finding the right buyer. It’s a process that needs careful thought, straightforward communication, and steady execution.
If you get the transition wrong, you run the risk of unhappy buyers, lost value, or even a deal that collapses. Get it right, and you leave behind a legacy and an optimal setup for the new owner.
In this guide, we will look at the practical steps you can take to help keep the transition organized, intentional, and as stress-free as possible.
Pre-Sale Preparation
A smooth business transition starts years before the sale, not weeks.
Start with mapping out the details the buyer will need to operate successfully without you. Create streamlined and accessible formats for financial records, vendor contracts, and operational guides. Key documents to focus on include:
Three years of verified financial statements
Detailed vendor and client agreements
Inventory logs with valuation methods
Step-by-step process manuals for daily tasks
Buyers want to see clarity around the flow of revenue, how your team functions, and relationships with suppliers. Proper documentation of these items indicates that the business can operate seamlessly without you in the office.
Consider partnering with specialized business brokers and legal pros from day one. These professionals can help flag gaps in your paperwork, negotiate payment terms tied to future performance, and make sure the handover runs smoothly later.
They can also help vet buyers to make sure they’re financially sound and in sync with your vision. This way, you can get a values-aligned buyer who preserves your team’s culture and upholds the standards you’ve set.
During the Sale
Keep buyers, employees, and partners in the loop with straightforward updates, even if the news is “no news.”
Sort out worries early by outlining how roles may change (or not) with new ownership. Show how they play a key role in keeping the business going, whether through client relationships, institutional knowledge, or day-to-day workflows.
The more you demystify your business’s inner workings, the fewer surprises emerge after you sell your business.
Post-Sale Transition
The sale might be closed, but you’re not done yet. A smooth handover process allows the business to continue thriving under its new ownership.
Support the new owner with on-the-ground training and introductions to key employees, vendors, and customers. Guide them through day-to-day operations to help them settle in, and provide direction where necessary. Other key handover activities may include:
Transferring licenses, permits, and contracts to the buyer
Filing taxes, updating payroll, and reviewing financial accounts
Securing non-compete agreements (if applicable)
A gradual exit reassures buyers and helps smooth out operational kinks.
Final Moves That Make a Difference
Exiting a business is a huge shift, and it helps to be aware of what happens next. You or your business brokers need to design a personal roadmap for life after the sale. Are you going to channel your expertise into consulting? Invest in passion projects? Mentor startups? Travel?
Outline aspirations that ignite your curiosity, even if they’re vague initially. This forward focus also makes it easier to hand over the reins and turns the transition into a bridge to your next chapter.
Why Do Business Brokers Compare Different Businesses When Selling?
Business brokers are integral to the process of selling a business. They actively seek the right buyer in a marketplace crowded with contenders. One of their primary responsibilities is comparing similar companies to better estimate the true value of the assets they sell.
The comparison process is a key task in selling a business. It’s important to determine the business’s positioning in the marketplace and assess its value. When business brokers have comparable companies to evaluate, they can calculate a fair and reasonable value for the business they’re selling. Doing so can make the transaction smooth and equitable.
Understanding Business Value
Business brokers are experts in analyzing all aspects of the businesses they represent. In comparing similar businesses, they get a better picture of their financial performance, position in the current marketplace, and growth potential. This analysis is especially useful when they have several comparable businesses in the same general area to measure against.
By comparing multiple sale prices and value estimates, business brokers are better able to set the right price for the businesses they represent and find willing buyers.
Monitoring Market Conditions and Buyer Sentiment
The business marketplace is always in flux. Business brokers weigh various businesses’ values against the general condition of the marketplace, including common trends and expectations. Knowing the business landscape as well as they do, business brokers compare businesses so they can make proper adjustments to pricing and marketing the business.
Comparing properties gives brokers the ability to recommend the best positioning and strategies for selling a business. They can strengthen the business’s bottom line and increase the chances of a successful transaction.
Positioning Businesses for Success
Business brokers are tasked with putting companies in the best position for a sale. That often means making adjustments and optimizing current operations to be more attractive to potential buyers.
By comparing a business’s operations to other similar firms, business brokers can identify the positives of the company along with areas for improvement. This gives them the ability to establish successful models or highlight some of the unique traits of the business they’re selling.
Establishing a Fair Selling Price
Perhaps the biggest reason business brokers use comparisons is to set a competitive price for the business being sold. Comparing a business to others can give brokers a better sense of how the company measures up in price and market appeal. In turn, they can set a price that maximizes the company’s value while staying within market expectations.
Using comparisons to set a price can increase the chances of a timely and successful sale while getting the seller the best return possible.
Building Trust and Transparency
Finally, business brokers who present comparisons to their clients reinforce their credibility and trust. They prove their knowledge of the marketplace and research expertise, which resounds with both current clients and potential new ones. They earn a reputation for accuracy, forthrightness, and depth of knowledge.
Comparing businesses is the most direct and effective way for business brokers to arrive at a fair value for the companies they represent.
What Business Brokers Do to Close Deals Quickly
Whether you’re buying or selling a business, getting the deal closed is the ultimate goal. But the path to closing a deal quickly can be littered with obstacles and delays if you don’t have business brokers on your side.
Good business brokers who can get you to closing quickly at the price you want must master several skills to pull off such a feat.
Here’s a look at what business brokers do to close deals quickly.
What Is a Business Broker?
A business broker is someone who can help you buy or sell your small or medium business. A business broker typically has deep knowledge about businesses and experience buying and selling them.
Business brokers take care of many tasks, including:
Determining how much your business is worth
Marketing your business
Screening potential buyers
Negotiating deals
Managing the due diligence process
Business brokers who have honed these skills can close deals quickly.
How Business Brokers Close Deals Quickly
Business brokers who can get you to closing quickly must display their full set of skills honed over the years. They must efficiently match a buyer to a seller, stay ahead of any potential issues, analyze the market, communicate openly and often, deploy advanced negotiation techniques, and promptly prepare all documentation.
Here are the steps business brokers follow to close deals fast:
Qualify Buyers
To avoid wasting time with unqualified leads, business brokers thoroughly screen buyers to match them to a seller.
Develop a Business Presentation
Business brokers create a comprehensive business profile with accurate financial data, key operational details to help potential buyers understand the business without giving away the name, and a narrative that highlights what makes the business stand out in its industry.
Market the Business
Business brokers develop marketing materials and target their marketing through online listings and their vast industry network.
Communicate Clearly and Often
Business brokers must develop a high level of communication to keep buyers and sellers up to date, appropriately relay wishes between the parties, and promptly resolve any issues that arise.
Negotiate Strategically
One of the most valued skills business brokers have is an advanced negotiation technique. A business broker’s strategic negotiating skills can keep a business deal from falling apart or a business owner from losing out on the full value of a business. Negotiation skills can bridge the gap between the buyer’s and the seller’s expectations and help maintain a positive relationship.
Facilitate Due Diligence
Business brokers can avoid delays by making sure the due diligence process runs smoothly. They can organize financial and legal documents and facilitate the creation of other required documents from attorneys and other professionals.
With their finger on the pulse of industries and markets, business brokers understand how to create a sense of urgency to expedite the process.
Business Brokers Help Your Business Get Sold
Business brokers don’t simply follow a checklist when brokering the sale or purchase of a business. They must master the skills of communication, negotiation, emotional intelligence, adaptability, and market analysis to close deals quickly.
Tips for Marketing Your Business to Potential Buyers
When you’re ready to sell your business, do you know how to market it to find potential buyers? It can be more challenging than you might think to sell a small or medium business. The reasons a business doesn’t sell can range from being overpriced to operating in the red. However, some just lack good marketing.
Business brokers, who can handle the sale of your business from beginning to end, know how to market small and medium businesses to get to closing. Business brokers can help with:
Valuing and pricing your business
Developing a marketing strategy
Creating marketing materials
Screening and qualifying potential buyers
Maintaining confidentiality
When you’re ready to execute your exit strategy and sell your business, use these tips to market your business to potential buyers.
How to Market Your Business for Sale
No matter how good your business is, marketing it effectively can be the key to finding the right buyer at the right price. Marketing generates awareness about your company, products, and services and can showcase your company’s value proposition, attracting potential buyers.
You can find potential buyers by following these key marketing tips:
Define Your Target Buyer
Research and understand what type of buyer might be most interested in buying your business. Then tailor your marketing to that business persona.
Obtain a Professional Valuation
Business brokers can properly value your business to understand your company’s market value and guide your pricing strategy.
Develop a Value Proposition
What makes your business stand out? Build a narrative around the innovative products, brand or customer loyalty, customer service, customer base, or market position that sets you apart from competitors.
Present a Professional Online Presence
From your website to your social media, use high-quality images and graphics to communicate your company’s strengths, financials, and growth potential.
Network With Potential Buyers
Business brokers maintain vast networks of buyers, investors, and professionals to help you reach a pool of potential buyers to talk up your business.
Highlight Growth Potential
Buyers want a company that is growing, but they understand that businesses aren’t perfect. You can emphasize expansion opportunities and the potential for increased revenue and profitability. However, you can also be transparent about business challenges.
Maintain Confidentiality
You want to be able to market your company to potential buyers without letting employees and customers know about the sale. You can use non-disclosure agreements to safeguard information shared with potential buyers.
Throughout your marketing efforts, consider consulting with an attorney to remain in compliance with regulations and contracts.
Business Brokers Can Streamline Your Marketing
Some business owners opt to go it alone when marketing their businesses for sale. However, effectively marketing your business can take you away from running it, potentially drawing away opportunities to increase its value. Business brokers know businesses, have experience buying and selling companies, and are adept at marketing. They can handle your marketing needs — from valuing your company to locating and screening buyers to developing marketing strategies and materials — all while maintaining the confidentiality of your business.
How to Create a Solid Exit Strategy
Every business owner is different, but one thing you share with others is that you will leave your business someday — one way or another.
Planning for that day should happen three to five years before you want to exit your business. However, by setting your exit strategy at the start when you build your business plan, you can get the most out of your business and make a smooth transition.
Adding a group of professionals, including business brokers, to your team early can help you plan a solid exit strategy to walk out the door with your goals accomplished and your business in good hands for the future.
Here’s how you can create a solid exit strategy.
What Is an Exit Strategy?
An exit strategy is a detailed, step-by-step plan for leaving your business while maximizing its value. A well-thought-out exit plan accounts for all stakeholders, finances, and operations, and it provides a road map to your company’s goals and new directions, whether you’re at the helm or not.
Whether you plan to sell your business to a family member, a close associate, an employee, or an outside buyer, building your exit strategy can be a lot of work. Business brokers can guide you through the planning process and the later exit, leaving you to run your business to maximize its value.
Key Steps to Building a Solid Exit Strategy
Having an exit strategy puts in writing the outcomes you want to achieve over the lifespan of your company. This helps you and your team set goals and is attractive to potential buyers who value an exit plan as a commitment to your vision for your business. Here are key steps to consider.
Your Goals
Determine the business and personal outcomes you expect when you exit.
The Market
Analyze industry trends, economic conditions, and potential interests of buyers to determine when you might leave.
Your Management Team
Buyers want to know the business can run without you. Set clear responsibilities, delegate work, and empower decision-making.
Value of Your Business
Get a business valuation and maintain a strong balance sheet. Knowing the value of your business can help you identify where you can build more value before you exit.
Succession Plan
Whether you plan to sell the company to a family member, employee, or outside buyer, identify and prepare someone or a team to run the business in your absence.
Due Diligence
Gather and order financial records, contracts, and legal documents for potential buyers to review.
The Right Exit Strategy Starts With a Plan
Having a plan that covers these key steps can help you have a smooth exit whether you leave in five or 20 years. Working alongside business brokers early can go a long way to getting the most out of your business when you’re ready to step out the door. Business brokers have deep knowledge about markets, an understanding of buyer psychology, and experience in exit planning strategies. Having business brokers lead a team of professionals — accountants, attorneys, and financial advisors — can help build and execute your exit plan while you continue your business.
The Secrets of Successful Business Negotiations Revealed
When you begin thinking about selling your business, consider there is way more to the process than finding the right buyer and upfront price. You want to get the best deal, and business brokers can help you uncover the secrets to winning negotiations.
Negotiating is a skilled process that uses a collaborative approach to reach a win-win outcome for you and your buyer. Effectively negotiating your deal can be the difference between walking away with a satisfactory deal or a great deal.
Business brokers have deep knowledge about businesses and years of experience negotiating deals that get you to the closing table faster and at the price you want.
Here are the secrets to successful business negotiations.
What Is a Business Negotiation?
A business negotiation is a process where you and one or more parties are trying to agree on terms of a deal, such as selling your business. The preferable outcome is for the agreement to be mutually beneficial to you and your buyer.
The Secrets Business Brokers Use to Negotiate
Getting to a favorable agreement for both sides requires communication, compromise, and understanding of what each of you wants. The key elements of negotiating a deal that business brokers can help you with include:
Being prepared
Understanding what your buyer wants
Keying on finding mutual ground
Listening intently
Building rapport
Having a best alternative to a negotiated agreement (BATNA)
Staying flexible
Presenting more than one option
Managing your emotions
What holds all this together for you is understanding the value of your business. Business brokers can handle business valuation from beginning to end and can help guide you to finding value in your company.
Start Working With Business Brokers Early to Value Your Company
Analyze your financial statements, such as your profit and loss statement, balance sheet, and cash flow statement. Review projections for future profits and your business plan.
Gauging the value of your business before going into negotiating gives you the best chance of understanding what you should get out of the deal and helps you learn what your buyer needs.
Key Elements of a Successful Negotiation
Knowing the value of your business can prepare you to stick to your key points, communicate, manage your time, make concessions, and be prepared to walk away if necessary. Consider these key steps:
Understand Your Goals and Priorities
Outline what you want to accomplish and what you’re willing to compromise on.
Research Your Buyer
Know what the buyer is looking for and be prepared to meet that need.
Prepare a Plan B
This is your BATNA. Knowing you have an alternative gives you leverage.
Stay Focused on Your Interests
Try to understand the buyer’s demands, consider options, and adapt your position to seek out solutions.
Think Long Term
You want to arrive at the best deal possible, but consider the possibility that you may have future interactions with your buyer.
Taking on experienced business brokers can prepare you to negotiate a great deal for selling your business or to walk away and prepare for the next deal.
Business Brokers Bring Value to Negotiations
Good business brokers have negotiated hundreds of deals and understand businesses across many industries. Pulling business brokers into your team early — when you first begin thinking about selling — can add value to your negotiations to get you the deal you want at the price you want.
What Every Seller Should Know About Business Valuation
Working day in and day out in your business, you probably assume you know everything there is to know about it, including how much your business is worth. However, a M&T Bank survey in 2022 found that 98% of business owners didn’t know the value of their business.
There are many reasons to know how much your business is worth. You may want to buy out a business partner. You also can use a valuation to help guide the strategic planning for your business. Most often, business owners need to know the value of their business when they’re ready to sell it.
Selling a business is no small matter. There’s a lot to know and a lot to keep track of. Having business brokers by your side long before you plan to sell your company can help you get to closing and get the most out of your business.
When you’re ready to sell, business brokers can help you find the right value for your business. Here’s what you should know about business valuation.
What Is a Business Valuation?
A business valuation is a process used to determine the total value of your company and its assets at a specific time. Through the process, independent appraisers or business brokers qualified to evaluate businesses will assess your business’s assets, cash flow, market position, future earning potential, and comparable businesses in your market.
The business valuation is a price you and a buyer might be able to agree on.
Knowing the worth of your business can help you negotiate the price you want to get when your company sells. It also can help you recognize what buyers might see as valuable or areas you can work on to increase the value of your company.
How Business Brokers Evaluate Your Business
Many approaches can be taken to valuing a company. Here are three main approaches business brokers may use to determine the worth of your company.
Income Approach
This approach determines your company’s worth by calculating the income your business will generate in the future and discounting it back to a present value. This method is useful when you’ve established stable and predictable earnings.
Market Approach
A market approach values your company based on prices of comparable businesses that have sold or the value of similarly situated companies.
Asset Approach
This valuation focuses on the net asset value of your business. With this method, you would subtract all liabilities from your total assets to determine your net asset value. The asset approach is typically used for companies that are underperforming.
To facilitate business brokers valuing your company, you must present profit and loss statements and balance sheets for the last three to five years, licenses, deeds, any tax filings and returns, an overview of your business, and your business plan.
Plan With Business Brokers
To attract the right buyers and arrive at closing with the maximum negotiated price you’re comfortable with, consider getting business brokers on board long before you plan to sell. Business brokers can help you understand business valuation and find value in your company that you might not have known existed.
Great Benefits of Using Business Brokers to Sell Businesses
Whether you’re preparing to sell your first business or your upcoming sale is just the latest of many, selling a company is a time-intensive process that can quickly become overwhelming. However, when you work with a business broker, your broker can save you stress, effort, time, money, and more. Here’s a closer look at some of the key benefits of working with business brokers when making a sale.
1. They Might Already Have a Buyer in Mind
Depending on your industry and your business itself, finding buyers can be a challenge. One of the main draws of business brokers is that they maintain networks of active, interested buyers. This means that once your business goes on the market, your broker can quickly connect you to multiple potentially interested buyers.
2. They Keep Things Confidential
If your employees, clients, or customers learn that you’re selling your business, you might experience significant disruption. Your best employees might worry about losing their jobs and start applying elsewhere, and your customers might turn to competitors instead.
It can take significant time to sell a business, and if your company starts experiencing major issues before you find a buyer, a successful sale can become next to impossible.
However, when you have a business broker, you can avoid letting customers and competitors know you’ll be selling. Brokers can conceal identifying details of your business. Once your broker has verified that a potential buyer is qualified, they can ask the buyer to sign a non-disclosure agreement.
3. They Can Accurately Value Your Business
There’s a lot to consider when you’re preparing to sell a business — so much so that it’s easy to overlook the basics. A successful sale starts with an accurate valuation. Overvaluing your company means you’ll find few, if any, buyers. Undervaluing means you’ll potentially cheat yourself out of tens of thousands of dollars.
Business brokers value businesses on an almost daily basis. And because they’re uniquely attuned to market dynamics, they can help you price your business for a quick sale or advise you to sell later if you want to maximize profit.
4. They Can Handle the Logistics
Selling a business is far more complex than selling a vehicle — or even selling a home. From start to finish, the process is filled with logistical challenges:
Creating a marketing strategy
Communicating with interested buyers
Vetting buyers
Negotiating a deal structure that’s beneficial to both of you
Ensuring all necessary documents are appropriately filed
Addressing the tax implications of a sale
Even if you’ve sold companies before, tackling these challenges while continuing to run your company isn’t an easy feat. Business brokers can give you the peace of mind that comes with knowing that the sale — with all of its intricacies — is in good hands.
Is Working With a Business Broker the Right Choice for You?
Ultimately, whether you decide to work with business brokers or sell your business on your own is up to you. However, if you do choose to work with a broker, you’ll likely find that the sales process becomes smooth and efficient. And most importantly, you’ll have more time to focus on running your business.
Leading Business Broker Strategies for Maximizing Sale Value
If you’re considering selling your business, it’s essential to find a way to make your company stand out, especially in today’s competitive sales landscape. However, unless you have prior experience selling businesses, you may not know exactly how to do so.
On that note, check out the following list of some top business broker strategies for maximizing your business’s sale value:
Get an Accurate Valuation
If you want to increase your business’s sales value, you should start by getting its current valuation, as looking closely at it can give you a clearer idea of where you can focus your efforts.
It’s critical that you make sure the valuation you get is as accurate as possible. Online calculators can give you a solid estimate, but a business broker can look closely at your business and give you a more precise result.
Take Steps to Improve Profitability
Increasing your business’s profitability is always a good thing. However, if you can do so right before you sell, you may be able to considerably increase its sale value. Here are a few suggestions:
Reduce overhead costs if possible
Evaluate current policies and procedures for any inefficiencies
Assess your business model and adjust as needed
Try to grow your customer base
Of course, you should also make sure that potential buyers are able to see your newfound new profitability, too. Organized financial statements are particularly important to have on hand.
Consider Diversifying Your Revenue Streams
Such a tactic may not be feasible for every kind of business. Nevertheless, when you’re running a business, diversity generally leads to greater stability. You don’t have to reinvent the wheel, either; even a slight variation of what you do currently can make a difference. For example, if you run a vintage clothing store, you might consider offering subscription boxes as well.
Cultivate Your Brand
Though you might not be able to assign an exact dollar value to a strong brand identity, building a strong brand is nevertheless one of the most effective business broker strategies for increasing your profitability before a sale. A recognizable brand lends credibility to your company, making it easier for your customers to stay loyal.
Keeping your brand consistent across every customer experience is critical for your success. You should communicate the same essence and brand personality wherever your logo appears, such as:
On your website
In your brick-and-mortar locations
On your social media pages
In your email marketing campaigns or ad campaigns
You can build a brand (or strengthen one) on your own. However, you may get better results if you work alongside a marketing professional. These individuals will know how to connect with your business’s target audience, a key ingredient in your company’s long-term success.
Don’t Rush the Process
Once you’ve decided to sell your business, you might be eager to get it on the market right away. However, selling your business is not a process you should rush, and neither is maximizing your business’s value. When you take the time to get an understanding of your company’s value and use the right business broker strategies to increase that value, you’ll almost certainly be rewarded with a profitable sale.
Business Brokers Specialize in Selling so You Can Continue Operations
Moving on is in the future of every entrepreneur or small- and medium-business owner. There’s no shame or guilt in admitting that. Thinking about it up front shows your business acumen and how much you care about your company, employees, and customers.
That’s because selling your business is no small matter. You may be counting on the proceeds from the sale to fund your retirement or next adventure. Also, your employees have families to care for, and customers still need their products or services.
Whether moving on to another venture or retiring, consider engaging business brokers, such as Sunbelt Business Brokers, to help plan your exit years before you hang up your hat. Business brokers can use their special skills to handle the complex process of the sale while you remain focused on operating your business.
What Are Business Brokers?
Business Brokers, or business transfer agents or intermediaries, are individuals or companies that can help you sell or buy a business. Sunbelt Business Brokers have spent years acquiring experience in business valuation, confidentiality, due diligence, compliance, and marketing, as well as skills in negotiating, closing, selling, or buying a business.
Consider the tasks and responsibilities business brokers carry out to sell your business:
Estimating the value of your business
Marketing your business for sale
Vetting potential buyers
Negotiating the terms and price of the sale
Structuring the deal
Completing the due diligence
Closing the transaction
Selling your business is no time to go it alone, no matter the level of your business skills. You also don’t want to wait until the nameplate is being changed on the door. Getting business brokers onboard years before your exit is your best chance for a successful outcome for all involved.
Why Use Business Brokers?
One of the biggest keys to selling your business when you want, how you want, and at the price you want is to continue its operation with no disruption. Your employees feel assured about their jobs, potential buyers view your company as strong and stable, and you can continue to build your company’s value.
Business brokers can handle all the tasks necessary to sell your business, including recommendations on growing the value of your business, allowing you to focus on running your business. Use Sunbelt Business Brokers’ business valuation calculator along the way to monitor the growth in your business’s value.
Business Brokers Help You Reach Your Goal
As a business owner, adding business brokers — and other professionals, such as attorneys and accountants — to your team may seem like an expense. However, it’s an investment in your company and your future.
One of the greatest specialties of business brokers, such as Sunbelt Business Brokers, is maintaining the confidentiality of sellers. Without confidentiality, word of a sale could get out, negatively impacting your business. Customers may start to buy elsewhere, employees may move to competitors, and buyers may lower their offers.
Onboarding business brokers early can keep you from wasting time and money trying to manage a sale on your own. With this assistance, you can continue operating your business to get to closing at the terms you want and for the best price possible.
Skilled Business Brokers Take the Time to Understand Your Business
As a business owner or founder, you might think no one knows your business as well as you do. However, when the time comes to sell your company, consider seeking out business brokers, such as Sunbelt Business Brokers.
Business brokers will take the time to get to know and understand you and your company, making them pivotal to maximizing the strategy and profitability of the sale.
Sunbelt Business Brokers has deep experience working with small and medium businesses, handling every detail of a sale from beginning to closing. That experience, combined with understanding your business, is key to getting you to close quickly and with the best possible sales price.
What Are Business Brokers?
Business brokers, often called intermediaries, are individuals or companies that can help you buy or sell a business. Selling a business can be a long and complex process and can take six months to a year.
Business brokers, such as Sunbelt Business Brokers, often know your industry and possess specialized skills to get you quickly from the thought of selling your business to being sold — and at a higher price than you may have expected.
How Understanding Your Business Helps
A key to a successful sale is bringing business brokers into your company long before you plan to sell. Skilled business brokers like Sunbelt Business Brokers use that time to listen, watch, learn, and provide objective guidance.
Here’s how that helps you optimize the sale of your business:
Valuation
While an online business valuation calculator can give you an estimate of what your business is worth, business brokers know an accurate business valuation takes skill. To get the most precise valuation, business brokers combine experience and specialized knowledge with a full understanding of your business and how it works.
Once you understand where your business’s value lies, you can work with your brokers to set a strategy for getting top dollar at closing.
Competitive Advantage
Skilled business brokers who take the time to understand your business know how the intangible assets can distinguish you from competitors, making your business more attractive to potential buyers. Consider these intangible assets:
• Intellectual property
• Brand recognition
• Customer loyalty
• Reputation
Knowledgeable business brokers know how to weave your intangible assets into a narrative that sets you apart in the marketplace and draws buyers to you.
Matching
Business brokers maintain a vast network and spend time with potential buyers. As a result, they have a deep understanding of the businesses those buyers are seeking. These business brokers can match you to buyers they are acquainted with in their network, giving you the possibility of reaching the negotiating table faster.
Selling a business you created and nurtured into a successful company can draw your emotions to the surface. Business brokers, who have handled many previous deals and now understand your business, can be an objective beacon to get you through to a better deal than you could have obtained on your own.
Understand What You Want From the Deal
When looking to maximize the profit from the sale of your business, reputable and skilled business brokers are willing to take the time to learn about you and your company to deliver that goal. So consider taking your time to know and understand the business brokers you plan to hire to sell your business.
4 Things New Owners Face After Buying an Operating Business
Purchasing an operating business has its advantages. You have an existing customer base, existing employees, and likely existing inventory as well.
However, as experienced business brokers can tell you, purchasing an operating business comes with its challenges, too. Here’s a look at some of the difficulties you may face right after buying an established company.
1. Assessing Current Employees
Sometimes, purchasing a business with an existing team of employees can be advantageous. They already understand how the business works and can perform daily duties, which means you don’t have to invest time and money into recruitment and training.
However, it’s essential that you evaluate the current team to determine whether the existing employees are good for the business. If your team includes unmotivated employees or those who seem to go against the grain of the culture you’re trying to create, you may be better off dismissing them.
Evaluating the current team can also help you decide whether you need to hire more people to support growing operations. In some cases, you may also determine that you need to downsize.
2. Evaluating Efficiency
Even the most successful businesses can stand to become more efficient. One of the best things you can do right after buying an existing business is to conduct a thorough efficiency audit. The sooner you can start optimizing, the sooner you’re likely to see reduced expenditures and increased profits.
You also may want to track efficiency and growth moving forward. You can often accomplish this by looking at financial records or by periodically using a business valuation calculator to see whether your company’s total value has gone up.
3. Evaluating (and Maybe Overhauling) Technology
Some established businesses may not have updated the technology they’ve used in years. More often than not, updating technology can save you time and money. For example, a lot of newer tech allows you to automate payroll, customer notifications, and other functions.
Of course, incorporating new technology might come with an upfront cost. You can end up paying more in terms of both the money it costs to purchase the tech and the time it takes to train your employees to use it.
4. Evaluating Business Relationships
In addition to other aspects of the existing business, you must also evaluate your relationships with vendors, suppliers, and other companies you may do business with. It’s particularly important to look at competitors to ensure you’re getting quality products for the best price.
Keeping the same partnerships might seem easier. However, if you can find a better deal elsewhere, it’s worth the effort to make a transition.
Buying an Operating Business Can Be Challenging — but Worth It
When you buy an existing business, you have the opportunity to assess it and optimize it accordingly. However, implementing the necessary changes is often more complex than it sounds. The good news is that when you work with experienced business brokers, they can advise you on how to best move forward once the deal is finalized.
Business Brokers Connect Business Owners to Qualified Buyers
When you’re ready to head for the exit of your business, finding the right buyer to ensure a smooth transition is no small matter. Fortunately, business brokers can connect you to qualified buyers both confidentially and efficiently.
The professionals at Sunbelt Business Brokers have extensive experience and knowledge in selling and buying small and medium businesses. They can connect you with potential buyers to move your sale forward while maintaining your privacy — and allowing you to continue to operate your business.
Here’s how business brokers connect you to qualified buyers.
What Is a Qualified Buyer?
A qualified buyer possesses the traits necessary to successfully complete the transaction, including:
Industry knowledge
Business experience
Financial capability
Strategic vision
Cultural fit
This buyer may be an individual, investor, or business. In any case, a potential buyer with the financial resources to meet the asking price is important. However, to qualify as potential buyers, the individuals or entities should be able to show similar businesses they have purchased and deep knowledge of your industry.
Essentially, a qualified buyer is someone business brokers judge from experience as most likely to maximize your business and continue your company.
The Difference a Business Broker Makes
You can post a for-sale sign in the window or online and attract plenty of calls and emails. But most of the attention will likely be from curiosity seekers, your competitors, or buyers who lack the means to carry out the deal.
Business brokers, on the other hand, maintain a broad network of buyers. By taking the time to understand you and your business, they can tap their network to find potential buyers that match the financial requirements for the sale and your values and goals.
How Business Brokers Find Qualified Buyers
The road to connecting qualified buyers to sellers begins long before the date you mark on the calendar for walking out the door. Business brokers spend years building their network of buyers, investors, and professionals they can contact about your business. Bringing business brokers on board early can give them key insight into what kind of buyer would best match your company.
Business brokers will create a confidential information memorandum (CIM) to market your business and maintain confidentiality. The CIM will contain details about your products or services, financials, customers, and other information buyers want to examine. However, it won’t list information that identifies your company.
Business brokers will conduct due diligence to present you only qualified buyers, reviewing a potential buyer’s ability to:
Meet the purchase price
Fund the transaction
Structure a deal
Cover integration costs
Business brokers work to avoid wasting your time to get a deal done. They review potential buyers’ financial records, business credit, and track record running or buying other businesses.
Sunbelt Business Brokers knows how to attract the buyers you want while protecting your confidentiality. You can get an early idea about the value of your business with Suncoast Business Brokers’ business valuation calculator.
The Value of Connecting With Qualified Buyers
As the business owner, you’ll decide on the buyer whose hands you feel comfortable leaving your business in. A business broker can find that buyer for you. Working with business brokers can go a long way in ensuring the seamless and successful sale of your company.
Top 5 Most Important Factors Affecting Business Valuation
You’re approaching the time to exit the business you built from the ground up. You’re considering selling, but one question has nagged you: “What is my business worth?”
You may feel like you don’t want anyone to know you don’t have a firm grasp on the value of your business. But you’re not alone. That’s often the first question business owners have when approaching business brokers about putting their company on the market.
The team of experienced professionals at Sunbelt Business Brokers works with small and medium businesses to quickly sell for maximum value at closing. You can get a quick idea about the value of your business with Sunbelt Business Brokers’ business valuation calculator.
Take a closer look at what key factors affect business valuation.
What Is Business Valuation?
Business valuation is an estimate — based on data — by a professional of what a buyer is willing to pay for your business. The estimate comes from analyzing such aspects of the company as assets, earnings, and market position.
To maximize the worth of your business, you need to start long before you’re ready to leave to make the improvements necessary to boost the data behind the valuation. Consider bringing onboard business brokers like Sunbelt Business Brokers, who can guide you in maximizing factors to sell your business at or above the price you want.
The Top 5 Factors Business Brokers Evaluate
How much your business is worth is supported by many factors. However, because they understand what buyers seek, business brokers tend to focus on these top five factors for business valuation.
1. Financial Performance
A buyer wants to see the financial performance of your business for the last three to five years. Additionally, a buyer wants to understand the direction your revenue and expenses are heading. Strong financials demonstrated through your profit and loss statement, balance sheet, and tax return can increase the value of your business.
2. Growth Potential
Looking back at the health of your company is important, but buyers also want an idea of where your company is heading. What are the revenue and profit projections for your business, and what supports those estimates? Your growth potential is the capacity and likelihood your company can expand, possibly into other markets.
3. Customer Base
The size of your customer base, the length of time they have been customers, and their behavior are considerations for a buyer. If you had just one significant customer, that’s a risk. However, more customers who are loyal and pay on time can reduce risk, increasing your company’s value.
4. Market Conditions
While what’s happening inside your company plays a big role in valuation, what’s going on outside impacts your company’s value, too. The market conditions you operate in can determine the value a buyer places on your business.
5. Reliance on the Owner
Buyers want to see a company that can continue without the owner. The more your business can operate without you, the higher your business valuation may be.
Bring on Business Brokers Early
The key to a business valuation for a sale is to bring on business brokers long before you plan to exit to get maximum value from your business. Working with Sunbelt Business Brokers can help you identify the state of these factors and others to raise the value of your business before going to market.
What Should I Look for in a Reputable Business Broker?
If you’re looking to sell your business, you can try to save money by going it alone. However, selling a company takes a different skill set than running one — and without guidance from someone adept at buying and selling businesses, you might find out that you’ve wasted your time and money.
Sunbelt Business Brokers maintains a broad network of business relationships and industry professionals who can connect you with the right buyer at the best price for your business. But how do you choose the right person? We’ll discuss what you should look for in a reputable business broker.
What Is a Business Broker?
A business broker is an intermediary between a buyer and seller who facilitates the transaction. They can manage the sale of your company from the marketing to the closing. Here are just a few responsibilities business brokers handle:
Valuing your business
Marketing your company
Maintaining your confidentiality
Screening and qualifying buyers
Structuring deals
Negotiating prices
Closing transactions
Reputable business brokers can make the process go smoothly — but some brokers can create stress and cost you time and money.
The typical business sale takes six months to a year, and your contract with a business broker will likely be exclusive. Your time will be well spent speaking to several business brokers and evaluating their experience before signing a contract.
You can start the process with the business valuation calculator from Sunbelt Business Brokers.
What to Look for in a Reputable Business Broker
Many business brokers have real estate licenses, especially in states that require them. However, not all states have this requirement, and there is no license specifically for business brokers.
Instead, you can ask whether the broker is a member of professional organizations like M&A Source or the International Business Brokers Association. You might also inquire about designations like Certified Business Intermediary or Merger & Acquisition Master Intermediary.
Licenses, affiliations, and certifications can be a good starting point for finding a business broker. Additionally, consider this list of qualities and character traits:
Good Reviews
Talk to people you trust — other business owners, friends, and family — to see if they recommend anyone. Review a broker’s web presence and read comments from clients about their experiences. Also, look for completed deals on the broker’s website and think about if they align with your goals.
Solid Sales Strategy and Confidentiality
Ask potential business brokers questions about their process, such as:
What the broker’s typical marketing plan is
How they locate, screen, and qualify buyers
How they plan to protect your confidentiality
Good brokers can outline their sales strategy, explain their advertising budget, and assure you about maintaining confidentiality.
Communication
You want a broker who is available to answer your questions and who responds quickly to calls and emails. Selling your business is a big event and can be complicated and emotional. A good broker will support and guide you through the process.
Dedication and Commitment
Find out whether your broker buys and sells businesses full-time or part-time. To help you get the most value for your business and meet your financial goals, you want someone who is fully committed.
Transparency
Reputable business brokers will give you quick and straight answers when asked about fees and commissions.
Choose the Business Broker Who Fits You
After searching for a qualified broker with the qualities you need, you ultimately want to select someone you trust. Take your time and pick the broker you feel most comfortable with and confident in.
Top-Rated Business Brokers Can Get Top Dollar for Your Company
No one knows your company like you do. But when it comes time to sell, handing the reins over to a business broker can help you get top dollar.
Whether you have already received an offer or have decided to put your business up for sale, an experienced broker at Sunbelt Business Brokers could get your company sold faster and at a higher price than going it alone.
Business brokers can help you negotiate the best possible price with the highest likelihood of closing. In fact, Inc.com states that using top-rated business brokers can help you haul in a price as much as 35% higher than any initial offer.
Get started by estimating how much your company is worth with the business valuation calculator from Sunbelt Business Brokers.
What Is a Business Broker?
A business broker is an intermediary who has experience in buying and selling companies. Top-rated business brokers can handle the sale or purchase of a business from beginning to end.
Your expertise is in your business, and you wear many hats. But business brokers bring to the table specialized knowledge about taxes and regulatory matters involved in the complex transaction that is selling a business.
Here are some of the many tasks performed by business brokers:
Business Valuation: Determining the fair market price
Marketing: Advertising your business to buyers and maintaining confidentiality
Finding Buyers: Qualifying the right buyers for your business
Negotiating: Leading discussions to reach an agreeable price
Handling Paperwork: Working with other professionals to prepare and file necessary documents
Closing: Guiding you and your buyer through finalizing the transaction
The industry does not require an official license. However, some business brokers choose to earn a real estate license, and some states require them to hold one.
Many business brokers seek memberships in professional organizations such as the International Business Brokers Association or M&A Source. Additionally, a broker may earn a designation as a Certified Business Intermediary or Merger & Acquisition Master Intermediary.
4 Questions to Ask a Business Broker
To find the right business broker for you, compile a list of potential brokers and ask these four questions:
What are your specific qualifications?
How do you drive business value?
What does your marketing material look like?
What services are covered under your fee?
A business broker who offers satisfactory answers to these questions will be in a strong position to sell your company for top dollar.
A Big Life Event
Selling your business may be one of the biggest events of your life. It might be the largest asset you ever sell. A business broker will manage the entire process from marketing to closing, allowing you to continue running your business as you wait for the sale.
With their focused knowledge and negotiating prowess, business brokers can negotiate a higher price for your business than you could on your own, even considering the fee or commission you will pay.
What Do Business Brokers Cost?
Business brokers may work on a flat fee or a commission. For deals less than $100,000, many business brokers charge a flat fee. For businesses sold between $100,000 to $1 million, the commission charged is typically 10% to 15%. A reduced commission may be charged for businesses over $1 million.
Business brokers will listen to your needs and guide you in selling your business the way you want.
How to Sell Your Company Quickly With Business Brokers
You likely have an exit plan to leave behind the business you built from the ground up. But life can throw curveballs, and you may find yourself in a situation where you need to sell your company fast. What can you do?
There are several strategies you can deploy to shed the business quickly. However, no matter which strategy you choose, the sale is likely to go faster and smoother if you hire business brokers.
Business brokers can get you a higher price for your business while smoothing the process. Take a closer look at how you can sell your company more quickly with the help of a skilled business broker.
Why Might a Business Need to Sell Quickly?
Many life changes can trigger your need to sell and leave your company. Business brokers have grouped some of the triggers by the fourth letter of the alphabet: divorce, declining sales, disaster, disinterest, and debt.
No matter your reason, the key to moving your company from for sale to sold is your financial records, and there are ways for you to get prepared and stay ready if you need to exit your business fast.
Gather Records and Get a Business Valuation
Whatever might drive your need to sell your company with speed, potential buyers will be attracted by earnings, and having the documents to demonstrate the value of your business will be a lynchpin to making the deal go.
Whether you have to sell now or you have plenty of time, get all your financial records and any business-related documents together, organize them, and create a worksheet listing every record and who has it.
As you prepare to sell, consider what factors are important to convey to buyers, including:
Your business’s market value
What drives your business’s value
Any risks associated with your business
You can get the process started by using the business valuation calculator from Sunbelt Business Brokers to get a preliminary estimate of your company’s value. Once you have gathered all of your documentation, you can work with your business brokers for a complete evaluation.
To help the sale of your company move quickly, you might list it slightly below its market value. Keep in mind that this could create two issues: you may attract buyers who aren’t serious, which could slow down the sales process, or serious buyers might wonder what is wrong with your business. Finding the right value to list your business at is vital.
Engage Business Brokers Before You Need to Sell
The Exit Planning Institute estimates up to 50% of company exits are involuntary, and as high as 70% of businesses fail to find a buyer or have a plan to exit successfully. This means that the best time to hire a business broker is years before you think you will need to sell your business. A business broker can help you find value in your business, which you won’t have time to do at the last minute. Operating your business as if you’re going to sell now can help you keep your financial and business records organized and position you to get the most value from your business if you ever need to exit quickly.